The Purity line:
- Is GMO freeas it is not produced from genetically modified ingredients.
- Does not contain artificial colourings or flavourings
- Does not contain salt as an attractant making the food more tasty
- Is produced using renewable energy sources
- Made only from the finest ingredients
- Is subject to continuous quality control during the production process – from the testing of the input ingredients to multiple tests of semi-finished products and the final product.
- The Fitmin production is certified according to ISO and IFS (International Food Standard, which is one of the most important and most reputable certificates in the food industry) and is controlled through HACCP, which is an internationally recognised quality system.

Dental care complex acts as an antibacterial protection of the oral cavity, preventing the deposition of plaque and the formation of tartar.

Chelates are forms of minerals that enhance mineral (e.g. Fe, Cu, Mn, Zn, Se) absorption into the body and thus improve mineral function. The utilisation of chelated minerals is much higher than the utilisation of inorganic trace elements.
Prebiotics are beneficial to the existing intestinal microflora and thus also to the immune system of the host. They are indigestible ingredients of plant origin that selectively enhance or suppress the occurrence of certain kinds of microorganisms present in the digestive tract.

Dried apple and sugar beet pulp helps the food pass through the digestive tract. It has a positive effect on intestinal peristalsis and supports the activity of bacteria in the digestive tract.

Yucca extract has an extraordinary ability to bond gaseous nitrogen in the form of ammonia and other malodorous gases which are generated by digestion. It helps reduce faecal and urine odour.

Omega-3 and -6 are essential fatty acids found in high-quality cold-pressed salmon oil that comes from the Norwegian salmon. The omega-3 and -6 fatty acids are essential for healthy blood vessels and have a beneficial effect on the heart and brain function.